Biography

Sarah Apgar is the Founder of FitFighter, a way of life that makes you Mission Ready. She originally designed her signature strength training tool, the Steelhose, featured in 2020 on ABC’s Shark Tank, to train firefighters better for the rigors of the job. Now FitFighter is available to all of us, to keep us ready for our everyday mission.

Sarah is an Iraq War Veteran, All-American Collegiate Athlete, Fitness Professional, former Volunteer Firefighter, and mom of 2 little girls. In addition to her primetime Shark Tank debut, Sarah and FitFighter have been featured in Mens Health Magazine, Muscle and Fitness, ABC News, USA Sports Radio, Armed Forces Network, and Oxygen Magazine, and performed for clients the likes of ESPN, FDNY, and the United States Military. Sarah promotes and celebrates the power of teams, women leaders, and public service, contributing a portion of sales to the Stephen Siller Tunnel to Tower Foundation. Prior to launching FitFighter, Sarah was an executive at Warby Parker, overseeing the opening of the first 50 bricks and mortar retail stores in the US and Canada.

Sarah has an MBA from the Tuck School of Business at Dartmouth College and a BA from Princeton University, and is a graduate of the Princeton Army ROTC Program. She lives in Port Washington NY with her husband, Ben Smith, a plastic and reconstructive surgeon, her two young daughters, Emory and Arlyn, and canine Louisiana. Sarah is an avid skier, hiker, triathlete, and just about anything outdoors, and adores baking, cable reruns, and making people smile.